PryorHealth Rebrands as Vy Aesthetic Partners

CHICAGO — July 28, 2026 — PryorHealth, a fully integrated medical aesthetics platform uniting leading plastic surgery and medical spa practices, today announced it has rebranded as Vy Aesthetic Partners (pronounced Vee). The new name and identity reflect the company's continued growth as a plastic-surgery-forward platform delivering the full spectrum of plastic surgery and medical spa treatments.

Founded in 2021 and backed by Enhanced Healthcare Partners, the company has built a platform that unites successful independent practices under shared systems and standards, elevating the patient experience and driving industry-leading results. The rebrand to Vy Aesthetic Partners marks the next chapter in that growth, unifying the platform's nine locations under a single, cohesive brand while preserving the clinical autonomy and local identities that define each practice.

In aviation, Vy is the indicated airspeed that provides the best rate of climb, allowing the aircraft to gain the maximum amount of altitude in the shortest amount of time.

“This rebrand is about more than a new name — it's a reflection of our trajectory as a company,” said Ian Linnabary, CEO of Vy Aesthetic Partners. “We've built a platform of exceptional providers united under an ecosystem of fully-integrated business functions. The unique infrastructure we’ve built underpins the success of each partner practice, and our new name, Vy Aesthetic Partners, gives that platform a single identity emblematic of the practices and patients it serves.”

A National Platform

Vy Aesthetic Partners now spans nine locations across five states:

  • Estética Institute of the Palm Beaches — Palm Beach Gardens, Florida

  • Sood Plastic Surgery and Explant Center — Oak Brook, Illinois

  • PryorHealth — Rockford, Illinois

  • Shifrin Plastic Surgery — Chicago, Illinois

  • The John Bull Center for Plastic Surgery — Naperville, Illinois

  • Plastic Surgeons of Akron — Akron, Ohio

  • The Elston Clinic — Gig Harbor, Washington

  • A Younger You — Brookfield, Wisconsin

  • A Younger You — Burlington, Wisconsin

Each practice will continue to operate under its established local name while drawing on Vy Aesthetic Partners' shared finance, HR, technology, legal, marketing, and sales infrastructure, unified by the company's comprehensive business intelligence system.

About Vy Aesthetic Partners

Vy Aesthetic Partners, formerly PryorHealth, is the nation's premier fully integrated medical aesthetics platform, uniting successful plastic surgery and medical spa practices under class-leading shared systems and standards that elevate the patient experience and deliver industry-leading results. Founded in 2021 and backed by Enhanced Healthcare Partners, the company provides comprehensive in-house business services — including finance, HR, technology, legal, marketing, and sales — unified by a proprietary AI-based business intelligence system. Vy Aesthetic Partners currently operates nine locations across five states.

In conjunction with its rebranding, Vy Aesthetic Partners is launching a new website at vyap.com.

Media Contact

Ian Linnabary

Chief Executive Officer, Vy Aesthetic Partners

ian@vyap.com

815-621-5448 (cell)

Victoria Konfong